Walkers Tours at IBTM 2024 in Barcelona

Walkers Tours participated in the prestigious IBTM World 2024, held from November 19th to 21st in Barcelona, Spain. As one of the largest global trade fairs for the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry, IBTM provided a valuable platform to showcase Sri Lanka as a vibrant and diverse MICE destination.

At the event, Walkers Tours had the opportunity to engage with global stakeholders, presenting Sri Lanka’s unique potential to host world-class corporate events. The discussions highlighted the island’s strategic location, exceptional MICE-focused venues like Cinnamon Life, and its unmatched combination of culture, nature, and adventure.

Through over 50 one-on-one appointments with event planners, incentive houses, and decision-makers, Walkers Tours emphasized its expertise in crafting immersive MICE programs tailored to client needs. The meetings also showcased the company’s commitment to sustainability and experiential travel, which are key factors in attracting today’s discerning corporate clientele.

Walkers Tours’ presence at IBTM 2024 reaffirms its position as a trusted partner for MICE programs in Sri Lanka. With renewed global interest and a robust pipeline of inquiries, the company is excited to continue positioning Sri Lanka as the preferred destination for transformative business events.