Sri Lanka Tourism optimistic on achieving 2024 target of 2.3 million visitors

Sri Lanka Tourism recently released the latest data highlighting that over 1.4 million international visitors have arrived in the country up to mid September 2024, reflecting the strong recovery of the nation’s tourism industry. With continued growth expected in the remaining months, the sector remains optimistic about achieving its ambitious target of welcoming 2.3 million visitors by the end of the year.

This significant milestone underscores Sri Lanka’s return as a popular travel destination, thanks to its rich cultural heritage, stunning landscapes, and diverse tourism offerings.

The re-instatement of the ETA system for visitors will further propel reaching these targets as the streamlined visa process will attract more visitors who can now travel to the island with east.

Strategic marketing initiatives, new flight routes, have contributed to the steady influx of tourists and helped position Sri Lanka as a safe and attractive option for travelers.

As the winter season approaches, Sri Lanka is preparing to welcome even more visitors, especially from the key source markets.