The 33rd Arabian Travel Market (ATM), held in Dubai recently under the theme ‘Travel 2040: Driving New Frontiers Through Innovation and Technology’, saw Sri Lanka’s national stand unite more than 55 companies, from destination management companies and hotel groups to boutique villa operators, alongside SriLankan Airlines, meeting Gulf buyers and trade partners across the four days.
The Gulf matters on two fronts: as a direct source market and as a transit corridor for long-haul arrivals via Doha, Dubai and Abu Dhabi. That dependence showed in March 2026, when arrivals fell 19.7% year on year to 183,979 as regional airspace disruption hit Gulf routings.
From 1 January to 27 August 2026, Sri Lanka welcomed more than 1.51 million international visitors, marginally behind the 1.54 million recorded in the same period of 2025, and below the full-year target of 2.7 million. India leads source markets, followed by the UK, China, Australia and the Netherlands. With the peak fourth quarter approaching, ATM lands at a commercially significant moment.