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Walkers Tours’ Participation at ITB Berlin 2024

Walkers Tours was part of a large contingent representing Sri Lanka Tourism at the largest global tourism trade show, ITB held in Berlin recently.

Being one of the World’s Leading Travel Trade Shows, ITB Berlin put a clear focus on shaping the future and once again underlined its role as the leading international platform for business, innovation and networking.

Diverse and globally represented, more than 5,500 exhibitors from 170 countries illuminated the three business days, occupying all 27 exhibition halls at the Berlin Exhibition Grounds with over 100,000 attendees.

The mood among exhibitors, visitors and speakers was very positive throughout and it was evident that people’s desire to travel is not just satisfying pent-up demand after the pandemic, but a steady growth and demand.